Demand Generation Manager

observIQ is building the future of Observability with industry-leading tech and an enviably experienced team. We help our customers solve complex problems every day.

We need team members who will fill the right seats at the right time (see our values at left). We hire dynamic employees who take initiative and find ways to simplify and scale and crave a fast-paced startup environment.
As our first key demand gen hire, you'll act as a player/coach to develop and execute growth strategies to drive pipeline that converts into loyal customers. This role requires a blend of creativity, analytical prowess, and a deep understanding of digital marketing channels and technologies. Reporting to the Head of Marketing, you'll work closely with other teams to implement effective strategies that achieve significant results.

Qualifications

• Experienced Leader: Holds a Bachelor's degree and 5 years in SaaS Marketing with a history of leading successful B2B SaaS teams.
• Market and Technical Savvy: Deeply understands IT buyers and adeptly translates technical specs into customer value propositions.
• Strategic and Execution Excellence: Skilled in blending strategy with execution, ensuring vision and results are efficiently met. This is a player<>coach role.
• Collaboration and Relationship Building: Naturally builds trust and fosters teamwork across functional teams.
• Adaptive Learner and Decision-Maker: Embraces a learning mindset, prioritizes effectively, and adapts to market dynamics.

Duties and Responsibilities

Player (hands-on with planning and campaign execution)

• Create and execute Go-To-Market GTM programs on a deep and consistent basis.
• Manage multi-channel marketing campaigns across email, social media, PPC, SEO, and
• content marketing to generate leads and build brand awareness.
• Leverage internal expertise and agency resources to execute for scale and profitability.
• Deliver effective campaigns leveraging our positioning & messaging. Ensure regular &
• insightful feedback to improve overall outreach.
• Consistently bring new ways and ideas to develop a steady flow of net-new pipeline.
• Leverage content to drive growth in all key customer journey milestones.

Coach (strategic oversight, budget management, ensuring scale and profitability)

• Develop an accurate & responsible way to track budget on a daily, monthly, quarterly, yearly basis, establishing Marketing as a revenue center.
• Work with Product, Sales, Mktg & others to efficiently deliver key growth metrics.
• Serve as an execution partner to launch new product to market. Provide ideas, execution &
• data to improve future launches.
• Regularly identify processes and tasks that could be automated or enhanced with GenAi
• technologies. Additionally, leverage GenAi to aid in scale and performance to drive more
• pipeline creation.
• Develop and execute a comprehensive demand generation strategy that aligns with
• company goals and targets key market segments.
• Utilize marketing automation and CRM tools to streamline campaign execution and measure
• performance.
• Stay abreast of industry trends and competitor strategies to identify opportunities for
• growth and differentiation.

observIQ is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.